Fieldwork Map · Strategy Lab

03 · Fieldwork Plan

The plan in one place: markets, dates, daily rhythm, sample, and what happens between sessions.

Fieldwork plan at a glance The short version for decision-makers before they enter the step-by-step walkthrough.

Markets

US then GermanyBoth markets run the same four-day methodology. Japan stays in reserve.

Methodology

3 DUOs per dayOne clear fieldwork design, repeated across the full week.

Working window

Score · debrief · sharpenThe team gets a read between sessions, then sharpens the next delivery.

Why four days

12 + 12 per countryEnough depth to read the Asthma agenda and the COPD agenda properly.

Step 1 · Fieldwork footprint

Two active markets. One clear sequence.

The work starts in the US, then moves to Germany. The US provides the first competitive read; Germany shows what travels, what needs flex, and how the Respiratory core holds across markets.

Step 2 · Core dates

US first. Germany second.

Both markets run across a full fieldwork week: Monday and Tuesday, then Thursday and Friday. Germany is now planned as four days in the week of 3 Aug, with cities still to be confirmed.

Step 3 · One methodology

Each fieldwork day runs three DUOs.

This is the methodology: three live DUO discussions per day, with protected time between sessions for Unity Arc readout, team debrief, and sharpening the next delivery.

DUOs per day

agenda discussions per day

Unity Arc working window

Step 4 · Why the full week matters

The full week gives both agendas enough depth.

Each DUO creates two agenda discussions. Across four fieldwork days, three DUOs per day gives 24 agenda discussions per country: 12 focused on Asthma and 12 focused on COPD.

Plan

Per day

Per country

What it gives

Full fieldwork week4 fieldwork days

3 duos
2 x 3 = 6 discussions

24 discussions
12 Asthma + 12 COPD

Enough depth to read Asthma and COPD as distinct agendas.

Across both marketsUS + Germany

Same daily rhythm

48 discussions
24 Asthma + 24 COPD

A consistent fieldwork structure across both markets.

This is why the full fieldwork week matters: it gives each disease-area agenda enough depth, while still keeping the Unity Arc working window inside the day.

Fieldwork rhythm

Step 5 · The working window

The working window turns each day into a live learning loop.

Between DUO blocks, the team reviews the Unity Arc signal, scores the response, agrees what needs attention, and sharpens the next delivery before the fieldwork continues.

Step 6 · Market sequence

Germany follows the same fieldwork rhythm.

The second market uses the same four-day structure: Monday and Tuesday, then Thursday and Friday. The daily rhythm stays the same: three DUOs plus the Unity Arc working window.

Step 1 of 6

Fieldwork map

US pressure. Germany validation. Japan in reserve.

Where the work runs — select a market for its plan.

Active phase Reserve option

United StatesUS · 4 days

United StatesActive phase

RoleCompetitive pressure read.

Dates20 Jul New York · 21 Jul Philadelphia · 24 Jul Dallas / Fort Worth · 25 Jul Houston.

PurposeTest how the agendas hold in the toughest commercial environment.

GermanyGermany · 4 days · tentative

GermanyTentative

RoleEuropean validation and local flex.

DatesProposed / tentative: 3-4 Aug Munich (TBD) · 6-7 Aug Berlin (TBD).

PurposeShow whether the Vision travels and where adaptation may be needed.

JapanJapan · reserve

JapanReserve

RoleFuture local flex read.

StatusNot active in this phase.

PurposeHeld visible as a possible later extension.

▸ select a market node to open its plan