A simple place for the Dupixent Commercial Team — the Alliance behind Dupixent — to return to before, during, and after the work: decisions, method, fieldwork, evidence, recommendation, and handover materials.
This Strategy Lab gives the Dupixent Commercial Team one simple place to explore the project: the method, the fieldwork, the evidence, the recommendation, and the final handover.
Before fieldwork, it frames the decisions in play. During fieldwork, it houses the live read. After the project, it becomes the record: outputs, evidence, materials, slides, spreadsheets, and SOPs.
Every page is built around the same imperative: keep the Respiratory Vision clear, make the Asthma and COPD agendas usable, and help teams return to the logic when decisions move downstream.
The site can be shared as a simple project microsite, or packaged for the Dupixent Commercial Team to host locally if needed. No extra platform behaviour is required. Just clear pages, structured evidence, and useful project memory.
The first job is alignment: what we are testing, what success looks like, which recommendations are needed, and which inputs are required before fieldwork begins.
The decisions in play right now, the next session on the books, and what's coming up.
Practical detail — recruitment, facilities, and materials — is shared by email and tracked here, so the open decisions and the moving parts sit in one place.